Using media as a catalyst to further your philanthropy mission.
Since the fall of 2013, Assessing the Impact of Media Initiative (AIM) has provided resources for funders and media producers seeking to...
Evaluating stuff can be a bore. But here's a tool that will help you get it done.
'Evaluation' is one of those buzz kill words. It sounds pedantic, redundant, time consuming, difficult, dangerous. As filmmakers and...
MetricShift - A Resource on Media Measurement
MediaShift is an helpful news source for tracking the latest in public interest journalism. Their metrics section, MetricShift, is...